Lavender Union is operated by Magus Labs LLC (“we,” “our,” “us”). This Privacy Policy explains what information we collect when you use the Lavender Union website and apps (the “Service”), how we use it, and the choices you have.
The short version: we never sell your personal information. Other members see your profile, not your email address or phone number. You can hide your profile at any time and ask us to delete your account.
1. Information we collect
Information you give us
- Account details: email address, password (stored by our authentication provider, never in plain text), and phone number for verification.
- Profile details: first name, age, gender, ZIP code and the city it belongs to, what you are looking for, your expectations, preferences, username, bio, prompt answers, and any photos, videos or audio clip you upload.
- Messages you send to your matches, and reports you submit about other members.
- Payment information is entered directly with Google Play. We receive confirmation of your subscription and a purchase reference, never your card number.
- Partnership Planner answers such as your views on finances, housing, children, public presentation and personal lives.
Information collected automatically
- Activity such as likes, passes, matches, boosts and when you were last active.
- Advertising data (Android app, free members): Google AdMob shows ads and may use your device's advertising ID and approximate location to choose and measure them. Where required, we ask for your consent first. You can reset or limit your advertising ID in your phone's settings. Premium members don't see ads.
- Device and usage data such as IP address, browser, device type and in-app events, collected through Google Analytics for Firebase.
- Security signals from Firebase App Check and Google reCAPTCHA, which help us block bots and abuse.
Sensitive information and your consent
Some of what you share, such as your gender, who you're interested in, your partnership preferences and anything that reveals your sexual orientation, is sensitive. We ask for your explicit consent before processing it, and we use it only to run the Service: showing you compatible members, calculating compatibility scores, and keeping the community safe. You can withdraw consent at any time by deleting your account (see how).
2. What other members can see
Signed-in, verified members can see your first name, age, gender, city, username, bio, prompts, Partnership Planner answers, photos, videos, audio clip and compatibility score. Matches can see the messages you send them. Your email address, phone number and payment details are never shown to other members. Turning on “Hide My Profile” removes you from Discover.
3. How we use your information
- To create and run your account, verify your phone number, and keep the Service secure.
- To show you compatible members, calculate compatibility scores, and deliver matches and messages.
- To process Premium purchases and subscriptions.
- To moderate content: profile text and chat messages are automatically checked for slurs, explicit language and (in profiles) contact details; photos and videos are scanned for explicit or violent content; audio clips are transcribed and checked. Content that breaks our rules is removed, and repeat violations can lead to a profile being hidden pending review.
- To review reports, enforce our Terms of Service, and prevent fraud.
- To understand how the Service is used and improve it, and to send you important account or policy updates.
4. Who we share it with
We do not sell or rent your information. We share it only with service providers who help us run Lavender Union, and only as needed:
- Google Play (Android app purchases and subscription management) and Google AdMob (ads in the Android app for free members).
- Google Firebase and Google Cloud (hosting, authentication, database, file storage, analytics, App Check, and Cloud Vision, Video Intelligence and Speech-to-Text for content moderation).
- Twilio (sending phone verification codes by text or call).
- Zippopotam.us (looking up the city for the ZIP code you enter at sign-up).
We may also disclose information if required by law, or to protect the safety of our members or the public.
5. How long we keep it
- While your account is active, we keep your information so the Service works.
- If you deactivate your account, your profile is hidden immediately and your data is kept for 90 days so you can reactivate. After 90 days, your profile, photos, videos, audio, matches and messages are permanently deleted.
- We may keep limited records longer where needed for legal, tax or safety reasons, such as payment records and the phone numbers of banned accounts.
6. Security
We use encryption in transit, phone verification, server-side checks for every sensitive action, and strict database rules so members can only access what they should. No online service can be perfectly secure, so please use a strong, unique password.
7. Your choices and rights
- Edit your profile or hide it from Discover at any time in the app.
- Deactivate your account in the app (Profile, Edit, Deactivate My Account), or email us to request deletion. See how to delete your account.
- Ask us for a copy of your information or to correct it by emailing lavenderunionapp@outlook.com.
- Depending on where you live, you may have additional rights under local law, including the right to complain to a data protection authority.
8. Age requirement
Lavender Union is only for adults 18 and older. We do not knowingly collect information from anyone under 18, and we remove accounts we learn belong to minors.
9. Changes
If we change this policy, we will post the new version here and update the effective date. If the changes are significant, we will tell you in the app.
10. Contact
Magus Labs LLC
Email: lavenderunionapp@outlook.com